Senior Social & Influencer Marketing Manager

About Stockport County

Stockport County is a club on the rise. For the past 11 years, we've finished higher every season, climbing from the National League North to finishing 3rd in League One, which has built on our rich and storied history that dates back to 1890. With bold ownership, a new CEO, and a forward-thinking board, we're embarking on our next chapter of growth. This includes significant investments in renovating our stadium and training facilities, and the recent reinstatement of our academy, laying strong foundations for the future.

Beyond the pitch, Stockport is transforming into a vibrant cultural hub in the Northwest. Our town boasts a thriving and rapidly growing arts, entertainment, and culinary scene, making it an incredibly dynamic place to live and work. We're passionate about our town and the local community, especially creating opportunities for young Stopfordians to find opportunities and thrive. With our rapid progression and shared trajectory, we believe we have a once-in-a-lifetime opportunity for Stockport County and the wider community to rise together and establish ourselves on both the national sporting and cultural stage.

Role Overview

This is an incredible role for a social media expert and football enthusiast. You'll be instrumental in shaping our digital presence, growing our social media following, and engaging our passionate fanbase. You'll also be tasked with developing innovative strategies and introducing new content verticals to attract and connect with new audiences – locally in Stockport, across the Northwest, and internationally.

A key part of the role will involve fostering strong relationships with our players and influential figures within and from Stockport, leveraging these connections to support the growth of both the club and the town.

Key Responsibilities

• Develop and execute comprehensive social media strategies to significantly grow our following and engagement across all key platforms, addressing both the core fanbase and acquisition of new audiences.
• Manage day-to-day social media operations, including content planning, scheduling around the football & cultural calendar, and proactive community management.
• Identify and implement new content verticals and formats, staying ahead of social media trends and emerging platforms relevant to football.
• Lead creative ideation to originate innovative, social-first content franchises increases engagement with our fanbase and authentically reflects the club and town.
• Maintain high-quality output across all social platforms. Act as the content quality gatekeeper and tone-of-voice guardian for Stockport County.
• Build and nurture relationships with players, club staff and key influencers within the Stockport community to create authentic and engaging content, enable us to expand our reach and appeal within the UK and beyond.
• Leverage our data and analytics team to monitor social media performance, analyse data, and provide regular reports with actionable insights specific to fan engagement and commercial impact.
• Collaborate closely with other departments to support broader club objectives, with a focus on driving traffic that converts into revenue across the launch of priority commercial products (i.e. kit launches, season tickets, membership).
• Respond swiftly and strategically to dynamic club moments such as player signings, on-pitch moments, and emerging sponsor needs, maximizing their impact across social channels.

Essential Skills & Behaviours

• Social Media Expert: You're highly skilled across all social channels, with a proven track record of growing audiences and increasing organic engagement.
• Sharp Editorial Instincts: You have a keen eye for what makes compelling content in a fast-paced environment, able to make quick, sound editorial judgments.
• Platform Experience: A track record of hands-on success across Instagram, YouTube, and TikTok in a fast-moving environment is essential. 
• Creative & Curious: You have a natural flair for storytelling, a keen eye for compelling content, and a curious mind that's always seeking new ideas relevant to football and local culture.
• Culturally Tapped In: You understand current trends, football culture, and how to create content that resonates with diverse audiences from core fans to town residents.
• Highly Adaptable: You thrive in a changeable environment, able to transition between tasks quickly to maximize impact of club moments.
• Strong Communicator: You can craft clear, engaging, and impactful messages for various platforms and audiences, from concise social copy to strategic presentations.
• Relationship Builder: You're adept at building rapport and trust with individuals at all levels, from players to partners to the community that surrounds the club. 
• Passionate About Football: A deep understanding and love for the game is essential to authentically connect with our audience and the club's ethos.

Desirable

• Strong Grasp of Social Analytics: You are analytical, capable of generating insights from data and able to partner with internal teams to produce reports that showcase the impact of your work. 

Working Pattern

This role requires a flexible working pattern. You will be responsible for posting around the rhythm of the football club, which includes working matchdays, covering training sessions, tours, and community events.

Why Join Stockport County?

This is an incredible opportunity to join a historic club at a pivotal moment in its journey. You'll play a vital role in driving our next phase of growth, connecting with our passionate supporters, and reaching new audiences as we continue our ascent. If you're a visionary social media leader with a love for football and a desire to make a real impact, we want to hear from you.

Benefits

• Competitive salary
• Discount on SCFC retail products
• Discount of SCFC season or match by match tickets
• Access to online discount system perk box
• Opportunities for professional development and growth
• Be part of a dynamic and exciting team
• The chance to contribute to the success of a historic football club

Stockport County Promotes equal opportunities in employment, and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK.

Safeguarding: Safeguarding at Stockport County Football Club is everyone’s responsibility, and we strive to ensure it is the golden thread through all the work we do. 

As part of our commitment to safeguarding children, young people and adults who engage in any club activities, all posts (including interns and volunteers) are subject to relevant background checks before an offer of employment is confirmed. This includes appropriate references, DBS and right to work checks.

Stockport County Football Club is committed to diversity, equality, and inclusion. If you think you would be suited to one of our roles, we welcome your application regardless of your background. Our goal is to create an inclusive and supportive workplace where every employee feels valued and empowered to reach their full potential.